Monday, February 16, 2009

This could be the start of something...

To start out the development of an identity for Stepping Stone Reality, I distilled down the qualities and characteristics into groups of simple individual concepts... which can be seen below...

Name:  Stepping Stone Reality

Company Bio:  Stepping Stone Reality is a reality and consulting firm with the first time home buyer in mind.  The goal is to ultimately guide and educate the buyer from the initial consultation steps to the actually house closing.  By training their "clients" Stepping Stone hopes to instill a knowledge of the ins and outs of property ownership, the housing market, as well as financing and monetary transactions.

Attributes & Qualities: freshness, growth, education, innovation, human interaction, sequence and process.

Audience:  first-time buyers, young people and those new to property ownership.

1 comment:

  1. Good distillation– this helps to re-define the objectives for your identity and hopefully will open up some new pathways for symbol design. Good luck!

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