Personal Identity Project

I plan on creating a pyramid.  Each side of the pyramid will fold down to reveal the process that each of the identity projects followed.  The pyramid will show the concept of refinement as the pyramid narrows itself from its wide base to its point-like top.

Welcome Book

Cover

Welcome Letter

Back Cover

Logo

Logo and white logo variation. 

Inspirational Standards Manual

Here is an innovative system from Shelf, using some interesting pop-out-book like features.

I like the bold graphic quality of this New York City Transportation manual.

The explanation

To welcome customers in the SteppingStone family, they are being provided with a informational book.  This book will feature housing information and a glossary to help get clients up to speed and answer questions.  The interior cover of the book features three folders with.  Located above the book copy pages is a business card.

Business System: Step 1

Inside left with business card

Inside left of book with egg-shaped folders

Inside Spread

Front cover of the "welcome + info" book.

Myndology: Identity book

I hope to use a funky but functional book to help display my companies identity materials.

Wausau: Identity Systems

I really like the concept of using a professional  bounded book to hold all the printed and publicity materials.

Tank: Identity Systems

Logo Finalization

As of now...

Five Logo Directions

Style Board

Here is the style board for

Stepping Stone Realty

For reference and referral... 

This could be the start of something...

To start out the development of an identity for Stepping Stone Reality, I distilled down the qualities and characteristics into groups of simple individual concepts... which can be seen below...

Name:  Stepping Stone Reality

Company Bio:  Stepping Stone Reality is a reality and consulting firm with the first time home buyer in mind.  The goal is to ultimately guide and educate the buyer from the initial consultation steps to the actually house closing.  By training their "clients" Stepping Stone hopes to instill a knowledge of the ins and outs of property ownership, the housing market, as well as financing and monetary transactions.

Attributes & Qualities: freshness, growth, education, innovation, human interaction, sequence and process.

Audience:  first-time buyers, young people and those new to property ownership.

The Process: My Logo Design

Click to see a larger view...

Nice Try... 5 less then successful logos

1.) High Plains Coop
Guilty of: Lots of space, little message







2.) Texas Natural & Western Swing Festival
Guilty of: Circle reading = difficult



3.) Frozen Ropes Sport
Guilty of: Unreadability!

3.) Teeth For Health

Guilty of: Not all things make good anthropomorphic characters...














5.) Glamour Fair
Guilty of: Now I'm blinded by the light! Distractions Distractions Distractions!