Saturday, April 11, 2009
The explanation
To welcome customers in the SteppingStone family, they are being provided with a informational book. This book will feature housing information and a glossary to help get clients up to speed and answer questions. The interior cover of the book features three folders with. Located above the book copy pages is a business card.
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I recognize that the shape of your folder mimics that of your logo, but it feels forced into a house shape (unlike your logo, which feels more subtle, with equal emphasis on the egg/stone shape). Instead of being folder flaps, maybe your egg shapes have actual content on one side (or both) and that becomes your booklet, rather than forcing additional pieces into an already complex folder. Looking forward to seeing it tomorrow!
ReplyDeleteAny progress or need for critique? if you post something, let me know, and I'll gladly leave remarks! Good luck, can't wait to see your finals on Monday.
ReplyDeleteBefore critique I didn't remember seeing the design of the house front with just the egg(I think it's the last one). I think this one, or something similar to this could work really well because it imitates your logo really well and it makes the viewer hone in immediately on your logo. I know there was some discussion also on whether or not you needed a title for your "housing book." I don't think that it's altogether necessary because thinking about it in context, the agent would give it to the new home-owner and say "this is your housing book," and it IS shaped like a house... Just a thought
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