Five Logo Directions

Style Board

Here is the style board for

Stepping Stone Realty

For reference and referral... 

This could be the start of something...

To start out the development of an identity for Stepping Stone Reality, I distilled down the qualities and characteristics into groups of simple individual concepts... which can be seen below...

Name:  Stepping Stone Reality

Company Bio:  Stepping Stone Reality is a reality and consulting firm with the first time home buyer in mind.  The goal is to ultimately guide and educate the buyer from the initial consultation steps to the actually house closing.  By training their "clients" Stepping Stone hopes to instill a knowledge of the ins and outs of property ownership, the housing market, as well as financing and monetary transactions.

Attributes & Qualities: freshness, growth, education, innovation, human interaction, sequence and process.

Audience:  first-time buyers, young people and those new to property ownership.

The Process: My Logo Design

Click to see a larger view...

Nice Try... 5 less then successful logos

1.) High Plains Coop
Guilty of: Lots of space, little message







2.) Texas Natural & Western Swing Festival
Guilty of: Circle reading = difficult



3.) Frozen Ropes Sport
Guilty of: Unreadability!

3.) Teeth For Health

Guilty of: Not all things make good anthropomorphic characters...














5.) Glamour Fair
Guilty of: Now I'm blinded by the light! Distractions Distractions Distractions!